That was until the Apple Keynote and product unveiling earlier today. Now, don't get me wrong, my next phone is not likely to be an iPhone, but my next tablet just might be an iPad.
Let get a quick run down of what was released and updated at the Keynote.
iPhone 6S and iPhone 6S Plus
No real surprises here. Apple has stayed true to it's naming convention, going with the aforementioned 6S over the rumored iPhone 7. This rumor holds true each year so far, and each year so far the myth has gotten the Adam and Jamie treatment.
But what's new? Well the big new feature is Force Tou... ..err.. 3D Touch! Rumors prior to the event hinted at the same Force Touch technology from the Apple Watch being included on the phone holds true. But Apple is obviously trying to differentiate this tech on the iPhone opting for the name "3D Touch". What does this mean? Well a new way to interact with your device by way of offering more options depending on the force used in the touch. An example was a game where you move the view with your finger and press in harder to shoot your gun. Needless to say, developers will be quick to the table to add this new interaction to their apps in fun and creative ways.
Apple has also launched a new A9 processor, that is supposed to be much more powerful than it's predecessor, as always. So expect an even more snappy experience from an already pretty darn snappy phone!
Then there is the new 13 megapixel camera with 4K recording and all sorts of improvements. While 13 megapixels may seem a bit slim when compared to Sony's offering of up to 21 megapixels, it hold true that megapixels are not everything. A lot goes into the actual sensor and how efficiently it can accept light, and judging from the quality of the videos and photos, it's likely to remain one of the best (if not, THE best) cameras on the market in a cell phone. So tidy up those stray eyebrow hairs people, this camera is gonna see them!
Also as a bonus, you can now record animated photos with sound! Fun!
What else, what else... oh ya! Siri is now always on and can be activated simply by saying "Ok Google"... ...wait... ..no that's not right.. ...oh oh sorry! You have to say "Hey Siri" to make it work.
Did I mention that the phone now comes in Rose Gold?
Apple TV
The next advancement in Apple TV is really going to be special. Apple has upgraded many of the hardware components, but it's truly the software that's going to shine. Apple will add an App store to the device and may finally be able to keep up with competitors like Roku. Also the glass touch responsive remote looks pretty darn nifty! Will it replace my Chromecast? Probably not, but this will likely open up a whole new audience to the Apps on my TV world.
Apple Watch
lol. Weird that was a year ago already. I guess they're getting some new designer bands or something. I'm not sure.
iPad Pro
I've saved this one for last because I actually believe this is a tremendous jump forward for the iPad line. It's a huge display measuring in at 12.2" yet isn't much thicker than the iPad Air. It's A9x processor is supposedly up to 8ish times better than the iPad Air 2 and sports a 10 hour battery life. It looks phenomenal and is designed for the professional market in mind. This ain't yo kids iPad yo.
But Steve Jobs will be rolling over in his grave as he is famous for his dislike of Stylus Pens. But that's ok, because Apple hasn't released a Stylus Pen, they've released a Stylus PENCIL! So that makes it all better right?
Joking aside, the Apple Pencil actually looks freakin' amazing! I do a lot of digital painting on graphics tablets and the main features graphic artists look for in a pen (cough, pencil) are precision, pressure sensitivity and rotational angle. The Apple Pencil sports all of these through the use of a special sensor found under the LCD of the iPad Pro and loads of sensors found in the tip of the Pencil itself. At $100 US, it's a pretty hefty price tag for a pencil, and not to mention that the iPad's price is only slightly below the cost of a Mac Book, but considering how much graphics tablets with build in displays cost, it's really quite an elegant solution to those artists and professionals out there that are considering upgrading their gear!
At the end of the day, Apple will continue it's domination of the mobile device market. Even if they do just do all of the things that others are already doing, there is a certain panache (not pancakes) to the way they do it that continues to inspire. It's just inspired me to ramble on here about their products, inspired you to read it, and (hopefully) inspires you to share this article with all your friends and relatives and pets and minor acquaintances and cross fit instructor and neighbors and that crazy guy with one tooth who hangs out in the alley beside your office. Please share this article, if you enjoyed it, is what I'm saying.
Thus concludes my one-day, unpaid internship at Apple's Marketing division.
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